Not knowing. That's the biggest problem.

When diseases — such as cancer — are detected early, chances of survival are dramatically increased.

Xgenera is on a mission to harness cutting-edge technology in detecting disease early to improve health outcomes and empower people to take back control of their health.

After rapid growth and major investment, Xgenera wanted to move from early-stage investor positioning towards mass-market awareness; telling their authentic story of combining science, technology, and human insight that is set to change the world for the better.

Utilising their existing logo, Nephew developed a new messaging narrative and design system that would enable brand growth for the next 24 months and beyond.