Who are you? What do you have to offer? What makes you different? Why should anyone care?
We ask lots of questions like these and then find answers to them, to generate a brief for what comes next.
It's the thinking before the doing. And before we can do, we need to think.
Logos help people identify you amongst a sea of competition. On its own, a logo is just a logo. When injected with meaning and soul, logos can become globally adored icons. It's our job to get people to love you and what you do.
We work with our clients to create symbolic identities that people love and stay true to the powerful idea behind your brand. We craft the basic design elements you need to go out to the world and tell your story. This includes your core visual identity — logotype, mark, typography, imagery and colours.
How we do it
What's more important? What you say or how you say it? Well, how you say it is what makes it you.
Language defines a brand as much as visual identity. We help craft voice and tone, conceive brand names, forge compelling tag lines and build rules and guidelines that anyone writing on your behalf can use to maintain your distinctive personality.
You've heard of copywriting, yes? Well, we do that.
How we do it
OK, so you have a logo, identity system and defined rules on your voice and communication. How do you ensure your brand remains consistent and is protected so that anyone interacting with it has the same intentional experience?
Brand guidelines are technical documents that explain how your brand identity works in the real-world. Logo usage, sizing, clearspace, typography, colour, iconography and image style.
Be the best version of you. Always.
Your customers engage with your brand in a huge range of ways — advertising, print, instore, social media, online. We transpose the components of your brand into compelling print, digital, environmental and moving campaigns and collateral that stay true to your values and encourage action.
.svg)
